Freight Forwarders' Computer Advocate (FFCA) Company was formed in 1996, and initially concentrated on the development of a freight forwarding computerized solution for the local Hong Kong market. With a team of experienced staff in the computer science and engineering field, it gradually developed a well-connected sales channel in the market and, in 1998, has changed to Freight Forwarders' Computer Advocate Ltd. with a major vision to provide electronic solutions to every single entity in the entire logistics flow.

To bring the best solutions to its customers, it designed its first computer-assisted system satisfying the daily needs of the freight forwarding operation, namely Computer Automated Seafreight System (CASS) and Computer Automated Airfreight System (CAAS).

With its success in distributing CASS and CAAS, in 1997, FFCA was appointed by several freight forwarding companies in Hong Kong to develop an accounting program, a sales module, a courier software, a haulage package, a warehouse application, and a cargo tracking supplement to work tightly with both CASS and CAAS. They jointly built the package solution, Computer Automated Freight Forwarding System (CAFFS) to serve the Hong Kong freight forwarding market. From then on, the company concentrated on developing a full channel of data flow solution, from the first P/O received from the shipper to the last report that brings to the consignee.

In 1998, FFCA launched its new Cargo Tracking System (CTS) series of solutions for both the exporting and importing shipping agents, worldwide to provide superior data interchange. Owing to the special feature of this product, the CTS provides sophisticated reporting functions with its own proprietary Remote Cargo Tracking System (RCTS). Therefore FFCA decided to set up an export section, and bring its products to the international market. Apart from CAFFS distribution, FFCA also targets system integrators who are interested in integrating CAFFS in special application, as their authorized distributor of CAFFS.

In addition to its computer business, FFCA is continuing its research and development (R&D) of newer versions of program to satisfy the ever-changing customer needs. Aware of the market changes in the logistics area. FFCA has developed and expanded a customer service department to enhance communication between its relationships with customers. To cope with the expansion, the company has recruited a team of experienced engineers and programmers specialized in the business and communication fields.

FFCA also places much emphasis on after-sales service, which it sees as playing an important role in strengthening relationships with customers. The company's marketing staffs pay great attention to stay abreast of the latest technology, and review the potential of different solutions in freight forwarding market. The life cycle of all software solutions, especially in the freight forwarding market, has become shorter and shorter. FFCA's projects are therefore carefully reviewed before they go to the implementation stage. This ensures that finalized solutions will always satisfying the customers' mutable need.

Providing competitive and reliable solutions to customers are the primary goals of company's R&D department. Making use of the latest hardware and software, experienced programmers design solutions with the consideration of both quality and cost-efficiency. Of course, price is an important factor in determining success, but FFCA believes that product quality is of equal importance with pricing.

After-sales service is supported by state-of-the-art computerized systems. A 24-hour online web server is available and contains all the latest information about the company's solutions, as well as regularly updated Frequently Answered Questions (FAQ0 and software usage tips. In additions, a group of customer service representative gives immediate response to all inquiries. FFCA believes that providing quick and direct responses to its freight forwarding users is the main concern in after-sales service, understanding the tight time constrain that freight forwarders always have to face.